The sports goods company has been the official supplier of footballs for LaLiga since the 1996/97 season. Every year, they are given the responsibility for coming up with innovative designs for the balls that the players use in every game.
The official beer of LaLiga has been a partner since 2007 under the slogan “LaLiga is the life, LaLiga is Mahou.” Eight years further on, and they have become one of most loyal sponsors of the best league in the world.
TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Its partnerships (F1 Red Bull Racing Team, German Football Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix...) and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng… all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset.
Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.
The technology company, a world leader in electronics, became an official sponsor of LaLiga in the 2015/16 season. Their commitment to the world of sport sees them marrying some of the most innovative and ground-breaking technologies with the values that football transmits.
Sportium are the official bookmakers for LaLiga, with a contract for this season and the 2016/17 campaign. LaLiga chose Sportium for being the bookmaker in Spain with the brightest prospects. The two entities share the same fundamental values such as the integrity of the competition and fraud prevention.
The STIHL Group is a German family-owned, multinational company, leader in the manufacturing of gardening, as well as forestry and agriculture power tools that are sold under its brands STIHL and VIKING. Today STIHL is the top selling chainsaw brand in the world.
With 35 subsidiaries and 9 production plants throughout the world, it has exceeded 1,000 specialized stores throughout Spain. The stores offer a personal and specialized treatment, thanks to an excellent service before, during and after the sale. The brand has thus earned the trust of individuals and professionals alike as a brand that can be trusted for gardening and daily work throughout the world.
The garden expert has become a proud sponsor of LaLiga, with which it shares the values of overcoming, sportsmanship, teamwork and effort.
On 19 August 2015, Mazda Spain and LaLiga signed a sponsorship agreement for the 2015/2016 season. The deal tied the automobile sector to the best league in the world, sharing values such as achieving maximum performance, overcoming the odds and passion.
Danone have been linked to LaLiga since 2015. They became the competition’s official food partner due to their commitment to using sport as a tool to promote healthy lifestyles, and for promoting values such as teamwork and camaraderie.
Since the founder of the dynasty initiated the adventure in the late 19th century, the Rivero Family has always been linked to the growing, making and ageing of wine within the region of Arnedo. Today, the family's fourth and fifth generation continue to lead the bodega having made Marqués del Atrio a professionalised and modern company able to cater the most demanding markets in the five continents.
With a trajectory of over one hundred years, Marqués del Atrio is one of the leading bodegas both nationally and internationally. This has been achieved thanks to the continuous effort of providing quality wines that combine tradition and innovation. Marqués del Atrio is among the five major bodegas in D.O. Rioja, and it makes a total of twenty million bottles a year in its different production centres.
Tourism Malaysia has become Official Tourism Destination Partner of LaLiga in Asia in May 2016. This deal is expected to drive interests for Malaysia as a tourist destination, leveraging on the football league's presence in over 20 Asian countries.
Kalise, the official ice cream of LaLiga. The agreement started last November 2016, sharing values of youth, fun and sportsmanship.